How Roasted Scores Your Website
Roasted runs 18 specialized AI agents against your live site and delivers a comprehensive audit in seconds. Here's exactly how it works.
How It Works
Submit a URL
Paste any public URL. Roasted spins up a headless browser, captures a full-page screenshot, and extracts the live DOM.
AI Agents Analyze
18 specialized agents run in parallel — each focused on a single dimension. They evaluate the screenshot and page data independently.
Get Your Results
Scores, findings, and fix suggestions stream back in real time. You get a shareable scorecard with a letter grade in under 30 seconds.
The 18 Dimensions
Every audit evaluates your site across these dimensions. Each is scored 0–100 by a dedicated AI agent.
Design
Visual hierarchy, spacing, color harmony, typography scale, and layout consistency across breakpoints.
Copy & Messaging
Headline clarity, CTA persuasion, readability level, tone consistency, and conversion-oriented language.
SEO
Meta tags, heading hierarchy, Open Graph tags, canonical URLs, structured data, and crawlability signals.
Performance
Core Web Vitals (LCP, FID, CLS), render-blocking resources, image optimization, bundle size, and DOM complexity.
Mobile
Responsive breakpoints, touch target sizing, viewport configuration, mobile navigation, and content reflow.
Trust & Credibility
Social proof placement, testimonials, trust badges, team transparency, contact information, and brand consistency.
Conversion
CTA placement and clarity, form friction, value proposition visibility, urgency signals, and checkout flow.
Security
HTTPS enforcement, security headers (CSP, HSTS), cookie flags, mixed content, and exposed endpoints.
UX & Interaction
Navigation patterns, interaction feedback, loading states, error handling, and scroll behavior.
Content Quality
Content depth, originality signals, freshness, media usage, internal linking, and information architecture.
Legal Compliance
Privacy policy presence, cookie consent banners, GDPR/CCPA indicators, terms of service, and accessibility statements.
Tech Stack
Framework detection, dependency health, build optimization, CDN usage, and modern API adoption.
Social Media Meta
Open Graph images, Twitter Cards, share button presence, social profile linking, and embed previews.
Accessibility
WCAG contrast ratios, ARIA labels, keyboard navigation, alt text coverage, and semantic HTML structure.
Revenue Leak Scanner
Pricing page clarity, plan comparison UX, payment trust signals, upsell placement, and churn risk indicators.
Analytics & Tracking
Tracking pixel presence, event instrumentation, UTM parameter handling, and conversion funnel visibility.
Internationalization
Language declaration, hreflang tags, RTL support readiness, locale detection, and translation coverage.
A/B Test Readiness
Test infrastructure detection, variant delivery, experiment maturity, and statistical rigor indicators.
Scoring Methodology
Each of the 18 dimensions receives an independent score from 0 to 100. The overall score is a weighted average — dimensions with greater impact on user experience and business outcomes carry more weight.
The highest-weighted dimensions are Conversion, Design, Copy & Messaging, and SEO (9% each), followed by Performance, Mobile, and UX (7% each). Niche dimensions like Internationalization and A/B Test Readiness carry 3% each.
Letter grades map directly to score ranges: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
AI Architecture
Roasted uses a multi-agent architecture where 18 specialized AI agents run in parallel. Each agent receives the same inputs — a full-page screenshot and the page DOM — but is prompted exclusively for its dimension.
Analysis is screenshot-based, meaning agents evaluate what real users actually see. This catches visual issues (broken layouts, low contrast, missing images) that DOM-only tools miss.
No login is required and no authenticated content is accessed. Roasted captures the publicly visible version of your site in a sandboxed headless browser, ensuring the audit reflects the experience of a first-time visitor.
Frequently Asked Questions
What is Roasted?
Roasted is an AI-powered website audit tool that analyzes any public URL across 18 dimensions — from design and SEO to security and accessibility — and delivers a detailed scorecard with actionable findings in under 30 seconds.
How accurate is the analysis?
Roasted uses multiple specialized AI agents that analyze a real browser screenshot and the live DOM of your site. Each agent is fine-tuned for its dimension, producing results comparable to a manual expert audit. Scores are deterministic for the same page state and roast level.
What are the 18 dimensions?
The 18 dimensions cover Design, Copy & Messaging, SEO, Performance, Mobile, Trust & Credibility, Conversion, Security, UX & Interaction, Content Quality, Legal Compliance, Tech Stack, Social Media Meta, Accessibility, Revenue Leak Scanner, Analytics & Tracking, Internationalization, and A/B Test Readiness.
Is Roasted free to use?
Yes — every visitor gets a free basic roast with scores across all 18 dimensions and top findings. Roasted Pro unlocks the full detailed audit, specific fix prompts with code snippets, private roasts, unlimited re-roasts, and priority analysis.
How can I improve my score?
Each finding includes a severity level (critical, warning, info) and a description of the issue. Pro users also receive fix prompts with code snippets you can copy directly into your codebase. Focus on critical findings first — they have the highest impact on your overall score.
What does Roasted Pro include?
Pro gives you the complete audit with all findings per dimension, specific fix prompts with framework-aware code snippets, the ability to keep roasts private, unlimited re-roasts, access to the skills library, and priority placement in the analysis queue.
How does Roasted handle privacy?
Roasted only analyzes publicly accessible pages — it never logs in or accesses authenticated content. Screenshots are captured in a sandboxed browser, and no credentials or personal data are stored. You can also mark any roast as private so it won't appear on the leaderboard or gallery.
Ready to see how your site stacks up?
Get your free 18-dimension audit in under 30 seconds.
Roast My Website